Welcome to Keena!

In order to provide our agency with the sales information and materials needed to get started, we have created this Onboarding Portal.

Please review carefully and feel free to contact us with any questions.


LET'S GET SET UP

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LET'S GET SET UP 〰️

NEW Vendor Setup Steps:

Please make sure to follow and submit each step carefully.

  • Please fill out the New Vendor Survey. This is the first step to get you set up in our systems.

    FILL OUT FORM HERE

  • You must sign up for MarketTime in order to receive orders electronically. Please review the linked onboarding guide which details how the system works and pricing structure based on your needs.

    If you have any questions about MarketTime, please contact Jess@keenaco.com.

    MARKETTIME SET UP INSTRUCTIONS

    MARKETTIME IMAGE REQUIREMENTS

  • SKU PRODUCT FILE:

    Please refer to the SKU Product File template. We will need to upload this file into our system in order to start writing orders for your line. The template is the only format that works with our system and needs to be followed precisely.

    An initial comprehensive file, seasonal changes, as well as updates on items being discontinued should be emailed to Christale and Jess.

    DOWNLOAD TEMPLATE

    SUBMIT YOUR FINAL FILE

  • A PDF of your sales materials (catalog, line list and price list) will need to be sent to the Keena office. From there, we will disseminate them to reps and upload on our web-links.

    Please email low-resolution PDFs of your sales materials to Michelle (michelles@keenaco.com). Please be sure to send updates whenever a new version is available. This is especially important at the start of each season.

    EMAIL DIGITAL MATERIALS

  • At the beginning of each season, please be prepared to send printed sales materials to each of our reps (about 20 copies each) and to each show and showroom locations (about 50 copies each). Catalogs and price lists should always be collated.

    Please contact Fabian (Fabian@keenaco.com) to confirm shipments are on their way.

    SEND TRACKING INFO

  • Please add the Keena reps’ contacts to your catalog, website, e-blasts, flyers or other marketing materials. See the Keena “Alpha List” for individual rep info.

    At a minimum, please add the following, according to the area of coverage that applies to your line:

    SALES AND INFORMATION

    For inquiries in California, Southwest and Rocky Mountain territories:

    KEENA

    p: 415 831-8809

    info@keenaco.com

    www.keenaco.com

  • Unless you are updating inventory info directly into MarketTime, inventory updates should be shared with the reps as often as necessary via email. This is vital information that they need to communicate to their accounts. All inventory information shared via email is saved to our shared Keena Drive folder for reps to reference. Depending on how often your inventory levels fluctuate, these reports should be sent out either weekly or bi-weekly.

    Reports should be sent to Michelle (michelles@keenaco.com)

    SEND OUT OF STOCK REPORT

  • Send links to press mentions or images to Michelle. These may be used for our website, our social media, at trade events, or at reps’ appointments with clients.

    SEND IMAGERY

  • Please send a list of contacts with names, phone numbers, email addresses and job titles to Fernanda.

    (THIS COULD BE A JOTFORM)

  • Monthly commission reports and payments must be sent to Keena by the 15th of each month. Please follow the attached template. SEND A COMMISSION REPORT

    Commission reports and related communication should be sent to commissions@keenaco.com.

    ACCESS COMMISSION TEMPLATE

    SEND A COMMISSION REPORT

  • Please forward a list/spreadsheet containing top-selling SKUs and descriptions to Michelle.

    SEND BESTSELLER REPORT

  • If you haven’t yet, please forward an updated account list for all active customers in the Keena territory. Please include date of last order, current terms, full contact info (email address is very important), and as much order history as possible (LY and YTD ideally).

    Please send the Account List to Anna (anna@keenaco.com)

    SEND ACCOUNT LIST

  • SHOWROOM PREPARATION

    If Keena is showing your line at our showrooms and shows, you will be expected to send samples and catalogs to each location (Las Vegas and Oakland). Your presence at these shows, to work with customers and with reps, is highly encouraged. Show and showroom participation fees will be assessed a few months before the actual show dates. The fees will vary depending upon placement and square footage of your line on each show/showroom.

  • Our road team will try their very best to keep direct orders to a minimum. However, we will need visibility to all directs and show orders in order to follow up with customers. Please forward copies of all directs as soon as they are sent to you to info@keenaco.com.

  • Please forward a copy of your company’s W9 and product liability insurance naming Keena as an additional insurer ($1M per occurrence) to Adriana.

    DOWNLOAD W9

    EMAIL NOW

  • Please connect with marketing@keena.com to plan and work on an email launch campaign for your brand.

If you have any questions please don’t hesitate to reach out to us!


Keena Contacts

Keena Internal Contacts

Connect with our team quickly for any questions or submissions:

Questions & Communications Contact Email
Samples & Displays Fabian Navejas fabian@keenaco.com
Printed Sales Materials for Showrooms Fernanda Lai fernanda@keenaco.com
Showroom Logistics Keena Team shows@keenaco.com
Digital Catalogs & Assets Jackie Ling-Hiroto jackie@keenaco.com
Show Specials Jackie Ling-Hiroto jackie@keenaco.com
SKUS & Product Files & Product Images Christale Singh & Michelle Steed skus@keenaco.com
Sample Tracking (+# of boxes/cartons) Keena Team shows@keenaco.com
MarketTime Vendor Setup Jess Langford jess@keenaco.com
Registration & Badges Fernanda Lai fernanda@keenaco.com
 

Keena Sales Rep List

Access the latest Sales Team contacts here:


Additional Resources

 
 

Marketing

We offer marketing opportunities through The Keena Vendor Accelerator which is a dedicated program that we offer exclusively to our brand partners

 

PROMOTIONS

Promotions are highly encouraged especially for supporting new door growth and acquisition. When in doubt offer Free Shipping!

 

frequently asked questions

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